This is standard copywriting stuff, but make sure every claim you make is backed up with solid proof. There is plenty of help when citing references and you can follow these , these , or these. Make this as clear as possible, using actual numbers instead of or in addition to percentages. Focus on results metrics tables, charts, increases in production, efficiency, revenue, etc. The same concept can be applied to an educational case study, bearing in mind the goal of the analysis. To turn the dry facts of your case study into a story you simply need to link them together into a logical sequence of events, with a bit of added drama. This is especially so when working with real-life scenarios.
The traditional format starts out with some basic information about the customer. Be specific regarding the evaluation metrics that should be used e. There are approximately four types of case studies: illustrative descriptive of events , exploratory investigative , cumulative collective information comparisons and critical examine particular subject with cause and effect outcomes. This may mean publishing the case study on your blog, reaching out to relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company. Before your research ask a doctor how you can identify a patient: by an identification number or false name. Let the reader leave with an understanding of the problem and a desire to resolve it. Simple things, like using text boxes to pull out key facts, statistics, and quotes, and inputting related graphics and charts can make all of the difference in your case study and should be used liberally to enhance its value and interest.
The and the provide a great description of appendices and when to make use of them. Our pros can show you how to write a case study, or do it for you! Do you want them to feel that you are keen and enthusiastic, or quietly assured? The analysis section of your case study report is likely to be a very substantial part of your report. The concluding remarks can talk about takeaways, future prospects and recommendations. Sample Case Study 2 — Marie Forleo Marie Forleo is a master of marketing and business, so it makes sense to see how she uses customer case studies to market her own business learning program. It's enjoyable and rewarding work.
Each data point needs to fit into both it's place and the entirety of the work. It should give a satisfying result which can make the reader a satisfied customer or a client. A strong testimonial adds texture and credibility to the data in your core case study. Organize all of your data in the same place to ensure easy access to information and materials while writing the case study. Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview.
Why are case studies so effective? If you are free to choose a topic on your own, try to take it from real life. Your draft will be much stronger as a result. Everything is changing from time to time, so you need to use the latest edition to make it conform to the current standards. First, of course, is to obtain actual quotes from your sample client. Remember that your case study must help the reader identify and appreciate the trials that must be overcome.
The Journey 4 Her journey starts when a former boss tells her he needs copywriting help. They aim to identify research questions and possible research approaches. These can be written about companies, whole countries, or even individuals. Some instructors and institutions do not require a conclusion section, but if done effectively, it can end your case report on a strong note. Marketing case studies can be hugely effective.
They don't necessarily have to be on your site, but they must be, actively or in the past, directly involved. Here is where you list or give an overview of the steps you took. As a rule, students accept the topic that the professor advised. When reviewing your notes, question your chain of logic and discard possible conclusions that do not have detailed observation backing them up. After becoming familiar with the different types and styles of case study instructions and how each applies to your purposes, there are some steps that make writing flow smoothly and ensure the development and delivery of a uniform case study that can be used to prove a point or illustrate accomplishments. Here comes the task: suggest some principles that may underlie a non-monetary incentive system for employees. Now that your paper is formulated, look for minute revisions.
Before you can do this, you have to put all the information together where you can see it and analyze what is going on. Half term sales increased by 75%, and local awareness was much higher. You don't want to replicate the research that has already been done. That is the analysis of the situation. From Oprah touting how , to , case studies are prevalent across industries and marketing forms. Say you plan to write about a city that was successful in reducing excess waste, specifically through recycling. In a detective story, the crime happens right at the beginning and the detective has to put together the information to solve it for the rest of the story.
Tables are placed on the list of literature; each table begins with a new page. The main difference between the traditional case study format and the feature article format is how the case study starts. Order an Exclusive Paper of Top Standard 100% Originality Assured. The Implementation 6 Candice first joins the Barefoot Writer Club, she consumes The Accelerated Program for Six-Figure Copywriting. Ok, so you know how valuable customer case studies are and you also know.