After examining the research findings and analysis it is fair to say that evidence determines that Sun Microsystems finances has not been on a steady incline. Business environments are often complex and require holistic solutions. International expansion and acquisition strategy allow Sun Microsystems to develop unique approach to marketing and boost sales. Innovation requires the supportive system of marketing resources to cultivate opportunity. The multiple valuation method compares the price and enterprise value multiples of the subject firm with those of similar assets and financial structure — Debt and Equity Value.
Most customers are responsive and product savvy. This value may create by increasing differentiation in existing product or decrease its price. Sun created ways for other gadgets such as televisions, mobile phones and cars to access the internet via Java. Given these results, the potential for cost cutting via the implementation of a dynamic bidding… 1949 Words 8 Pages Introduction Sun Microsystems is a leading supplier of computer related products, including servers, workstations, storage devices, and network switches. The Company also provides support, education and professional services.
Once done it is time to hit the attach button. The company has diversified it product portfolio by developing ground breaking frameworks Java which entire software industry adopted. Greg James assembled this team to solve problems and interact with customers on a global scale, with all of the expected benefits of a cultural diverse team. If Sun manages to sell millions of servers, Sun Solaris operating system development costs will get dispersed over the large number of units shipped and become irrelevant. His good example of being a consistent workman himself is an inspiration to his employees. Microsoft, in addition, team up with other telecommunication companies and become a potential rival. This loose arrangement has caused some trouble along the way.
Summary for Managers Managers can definitely learn more things than one on the example provided by Scott McNealy as head of Sun Microsystems. Moreover, it is also called Internal-External Analysis. Sun Microsystems focus strategy tends be product-oriented firm rather than customer-oriented firm. The next step is organizing the solution based on the requirement of the case. This was thought to equip the company with complete tools to provide end to end solutions to the customers at minimum cost. Advantages: A dynamic bidding system has the potential to reduce costs through price flexibility; it is fast and conveniently transacted through the Internet, and allows for expanded competition among suppliers.
In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. However, the new entrants will eventually cause decrease in overall industry profits. Both the Chairman and the success of Sun is dependent on an accurate assessment of industry and the relative position of partners, and the ability to generate creative solutions. Page 1 Defining Problems ………………………. The chief elements of Sun's strategy are acquisition strategy and investments, expended portfolio, reduced costs through unit volumes and consulting services. With the growth of the Internet, there has been an exponential increase in the amount of data that companies receive through different channels of communication.
As a company, it is imperative that we have, and continue to understand the value of marketing organization since it is a major driver of loyalty from our staff. The corporate headquarters of the company are in Temple, Arizona. Should it partner with a tier-one or a tier-two automotive supplier? This may be one of the few ways for them to challenge the market domination of Microsoft in this arena. Introduction Sun Microsystems is an extremely large and complicated business that is not easily lead and managed. Free markets economies are subject to cycles. This places additional pressure on management to understand more fully the process of managing change and programming innovation through manipulation of knowledge.
However, all of the information provided is not reliable and relevant. Sun was also a strong force internationally — approximately 49% of its total revenues were generated outside the U. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Her superior believed her to be most qualified individual to fill the position. By delayering and empowering the workforce could be crucial to obtaining Peters objectives of improving the brand image and of achieving the £15million by 2018. Is these conditions are not met, company may lead to competitive disadvantage. After initial concept evaluation, Sun concluded it needed a partner who specialized in torque solutions to achieve its design objectives, so it engaged Reell Precision Manufacturing to design a highly specialized module support mechanism.
Sun benefited well by combining its resources with Netscape although there were theories that it could be more disadvantageous for the company. Weaknesses: - Lack of scale: Since the company is present in various competitive sectors, it has not focused on building up scale. Regarding the synergies, Lower costs and higher revenues are the principal variables that justify a value of strategic fit as synergy. Why is there a new or renewed interest in the field of project management? Thus they make vendor partnership agreements. It was the world leader in workstation sales with 39% in unit sales and 35% in dollar sales. And the buyer power is low if there are lesser options of alternatives and switching.
In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Despite these significant advantages there are a few limitations and disadvantages of this scheme. That's a market that Intel wants to penetrate with Itanium processor. Step 9 - Take a Break Once you finished the case study implementation framework. However, this hastily assembled… 2504 Words 11 Pages Zitani Microsystems Team Management Dr. The traditional measure of an economic recession is two or more consecutive quarters of falling gross domestic product. Thus, for Sun a philosophy that competition is essential for innovation.