Definition national Term 51 Which of the following is a desirable quality for a brand name? Hence exchange is a process of give and take once price fixation takes place. Note: These customer satisfaction methodologies have not been independently validated by the according to. Idea generation, idea screening, feature specification, development, testing, commercialization, and evaluation C. Marketer creates only place, time ownership and awareness utility. Marketing science, 12 1 , 28-52. The product element consists of product design, new product innovation, branding, packaging, labelling.
Some measurements approaches are at the firm level, some at the product level and still others are at the consumer level. Concept development and testing d. What is the selling concept?. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing a multiplicity of new markets. Maturity Ans: b Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events? E Alex has no interest in theater, but goes often because her best friend loves plays.
Mars is using which type of policy? A reliability B responsiveness C assurance D empathy E tangibles Page: 374 According to the dynamic process model, two different types of expectations have opposite effects on perceptions of service quality. Some of these techniques are described below. A number of authors have argued for the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Production Further information: A firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve or. Our experts are very talented and they have excelled in solving any type of marketing problems with best approach. Marketing and Marketing Concepts are directly related. Postal Service because it offered better prices on package shipping, she now uses only FedEx, because it gives her the facility of shipping from any FedEx Kinkos location 24 hours a day.
B It is trying to cultivate nonpeak demand. Jerry and Henry are members of his team. There are two schools of thought regarding the existence of negative brand equity. And thus, for conceptualizing and executing a successful positioning strategy you need to decide on a positioning that's unique, differentiated, ownable and sustainable over the long-term, while keeping in mind your target audience's profile, the competitive frame in which you operate, and your key point of differentiation. Here the company makes sincere efforts towards retaining the customers and also attracting new ones. The process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and ; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. When buying a product a customer is exchanging their money and time in order to receive the benefits of your product which could include comfort, status, look etc.
There can be considerable benefit in comparing these figures with those achieved by other organizations, especially those in the same industry. Firms may use sales promotions to raise sales. If Toyota Car Company produces 2,000 cars a day, and are not exchanged or sold, Toyota Company has to be happy with stock piling up. As a consequence, prices may move up or down, product features may be added or dropped, ad campaigns may employ different creative strategies and slogans, and different brand extensions may be introduced or withdrawn over time in order to create the same desired knowledge structures in consumers' minds. The company wants to add more products to its lineup. Viral marketing Answer: c 9. The marketing orientation often has three prime facets, which are: Customer orientation: A firm in the can survive by producing that persons are willing and able to buy.
He is concerned that some foreign governments may place limits on the quantity of his products that can be imported. It is in the decline stage of the product life cycle. Customer, cost, convenience, comfort c. Brands that receive inadequate support, in terms of such things as shrinking research and development or marketing communication budgets, run the risk of becoming technologically disadvantaged or even obsolete. Sales promotion Answer: d 20. Which of the following determinants of service quality are they being asked to demonstrate? E Chesterton College hires part-time teachers when enrollment goes up. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche.
Product-development costs rise greatly in later stages and the company only wants those products that can succeed. Marketing strategy development Answer: a 38. Societal Marketing Answer: b 15. Marketers are there because prospects are there. Brand equity's influence on responses to event sponsorships. Which of the following is one of these five links? Company can create successful new products by a.
It states that the expenses and incomes incurred in the same accounting period must to match against each other that is revenue recognize for this accounting period must be match against expense recognize for the same accounting period. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process? Brand equity is created through in and and appreciates through in , , value, and critical. Brian is addressing which core marketing aspect? In order to recognize the special challenges involved in selling services, as opposed to goods, some authors advocate extending the model to 7 Ps for service industries by adding; Process — the way in which orders are handled, customers are satisfied and the service is delivered; Physical Evidence — is tangible evidence with which customers interact and with the potential to impact on the customer's service experience; People — service personnel and other customers with whom customers interact and form part of the overall service experience. Methods of setting prices are in the domain of. Transactional leaders are capable of producing effects that are rarely seen in groups led by different types of leaders. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents.
Test marketing Answer: d 11. Publicity Publicity involves attaining space in media, without having to pay directly for such coverage. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. D There is less risk associated with the purchase of services than with the purchase of goods. Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time. B A nurse visits a patient to show care, but the patient interprets this as an indication that something is very wrong.